Asymmetric
Strategic SEO Consulting

Build Asymmetric, Unfair Advantages.

Stop competing on content volume and start owning positions your competitors can't copy. I help build defensible organic channels that compound over time—not fragile rankings that require constant feeding. I personally run your strategy, work with your execution team, and ensure every deliverable creates genuine asymmetry.

Book a Strategy Call See the Framework

What You Get

Everything below is included in your engagement. No add-ons, no hidden fees, no "premium tier" upsells. This is the complete package.

The Asymmetry System

Build unfair advantages your competitors can't copy

Quarterly Asymmetric Research

  • Deep competitive analysis to find where you're blending in
  • 5-7 hypertargeted opportunities where unfair advantages are possible
  • 2-hour Ideaflow workshop (50+ ideas generated, 3-5 selected to build)
  • Opportunity scoring: copy cost, defensibility, attention potential

Monthly Asymmetric Content Strategy

  • Detailed briefs for 3-5 asymmetric assets per month
  • "Anti-pattern" guidance so you avoid looking like everyone else
  • Multi-surface capture plans (own text + video + images + docs)
  • Distribution strategy for each asset

Rapid Experimentation Framework

  • Ship minimum viable versions fast, kill what doesn't work
  • 30-day performance snapshots for every experiment
  • Asymmetry metrics dashboard (ownership score, copy cost, link velocity)
  • Quarterly wins report: what worked, what failed, what's next

The Optimization Engine

Quick wins + technical foundation

Monthly Quick Win Optimizations

  • 10 high-impact optimizations identified and planned every month
  • Metadata improvements, SERP feature targeting, internal linking
  • Content refreshes for declining pages
  • Low-hanging keyword captures

Complete Technical SEO

  • Full technical audit in first 2 weeks (comprehensive site analysis)
  • Weekly technical monitoring (crawl errors, indexing, Core Web Vitals)
  • Monthly technical reports with issues resolved
  • Algorithm update monitoring and impact analysis
  • 12-month technical roadmap

The Management Layer

Visibility, accountability, direct access

Comprehensive Reporting

  • Monthly performance reports (traffic, rankings, conversions)
  • Asymmetry scorecards (advantages built, ownership %, durability)
  • 24/7 real-time dashboard access
  • Quarterly strategic reviews with roadmap adjustments

Full Analytics Setup & Optimization

  • GA4 configuration, Search Console setup
  • Conversion tracking, custom dashboards, goal tracking
  • Custom tracking for every asymmetric asset
  • Ongoing data quality monitoring

Strategic Communication

  • Monthly 60-minute strategy call
  • Weekly async progress updates
  • Real-time alerts for critical items
  • Direct email/Slack access (no account managers)

Execution Coordination

I manage your contractors/execution team

Full Execution Management

  • Direct tasking and delegation to your contractors/team
  • Quality assurance on all deliverables
  • Feedback loops and revision management
  • Timeline and milestone tracking
  • You stay hands-off, I ensure quality

Contractor Sourcing (Optional)

  • Vetted contractor recommendations if you need them
  • Writers, developers, designers, outreach specialists
  • I've already built the network

Competitive War Room

Stay ahead of your competition

Monthly Competitive Intelligence

  • Deep-dive analysis of your top 3 competitors
  • What they're doing (content, technical, links)
  • Where they're vulnerable
  • Exact playbook to exploit gaps

Competitive Alerts

  • Real-time monitoring when competitors make moves
  • New content, backlinks, technical changes
  • Strategic recommendations for response

Market Positioning Analysis

  • Where you stand vs. the field
  • Whitespace opportunities
  • Category design possibilities

Also Included

The Asymmetry Playbook

Complete documentation of your asymmetric strategy, advantage maintenance SOPs, Ideaflow frameworks for your team. So you could run this internally if you wanted.

Competitor Alert System

Automated alerts when competitors make moves, first-mover opportunity scanning, industry change monitoring. So you stay ahead without constant vigilance.

The "Kill or Scale" Framework

Exact decision criteria for experiments, data-driven frameworks to know when to double down, when to kill projects (save time and money).

The Unfair Advantages You'll Own

By End of Year 1:

  • 4-8 asymmetric advantages built and working for you
  • 120+ optimizations completed
  • Complete technical foundation rock solid
  • Multiple SERP surfaces owned (not just one blue link)
  • 12 competitive intelligence reports with actionable insights

What This Actually Means:

  • Competitors see what you're doing but can't copy it (too costly, too time-intensive)
  • You own positions that compound (not rent them month-to-month)
  • Your organic channel becomes defensible (not fragile)
  • You stop competing on content volume and start competing on moats
  • You always know what your competitors are doing before it impacts you

The Investment

$5,000/month
  • No minimum commitment
  • Month-to-month
  • Cancel anytime (30 days notice)

Client Capacity

I can only take 4 clients at this pricing.

Why? Because I personally:

  • Run your asymmetric research and opportunity identification
  • Facilitate Ideaflow workshops (2 hours of deep work quarterly)
  • Create all content strategy and briefs
  • Conduct technical audits
  • QA all execution work
  • Manage your execution team/contractors
  • Deliver competitive intelligence monthly
  • Lead strategy calls

This level of involvement doesn't scale past 4 clients.

Common Questions

Do you work with startups?

Yes, if you have product-market fit and budget for execution (writers, developers). I create the strategy and manage execution; you need contractors or a team.

What industries do you serve?

I focus on competitive verticals where traditional SEO doesn't work: finance, insurance, B2B SaaS, legal, healthcare. If your space is saturated, that's my specialty.

Do you guarantee rankings?

No. Anyone who guarantees rankings is lying. I guarantee a rigorous process, strategic asymmetry, competitive intelligence, and direct access to 15+ years of experience.

What if I don't have contractors?

I can recommend vetted writers, developers, and designers I've worked with. You hire them, I manage them.

Can I cancel anytime?

Yes. Month-to-month with 30 days notice. No long-term lock-ins.

What happens if you're at capacity?

I maintain a short waitlist. Average wait time is 4–8 weeks depending on client churn.

How to Get Started

01

Book a 30-minute strategy call

02

I'll tell you if this is right for you

(I only take clients where I can win)

03

If we're a fit, you're in

(start within 2 weeks)

Ready to Build Unfair Advantages?

This isn't "SEO services." This is strategic asymmetry, complete optimization, full execution management, competitive intelligence, and direct access to me. All for $5,000/month.

Most agencies charge $8–12K for traditional SEO alone. You're getting traditional SEO + competitive moats + strategic thinking + execution management + competitive intelligence.

The only question is: do you want to keep competing, or start dominating?

Book Your Strategy Call

Let's see if we're a fit.

 See the Full Framework

Understand the framework first.

 Learn About Me

See who's behind the strategy.